I am a Jamaican® is the largest, most powerful, highly engaging and influential Caribbean Diaspora movement on Social Media. Briefly, the brand is well known for informing, educating, campaigning, entertaining, covering and highlighting local and international events where Jamaica has involvement as well as stimulating, and inspiring its worldwide audience – majority of whom are located in the USA, UK and Canada . IAJ embraces the Jamaican culture and heritage in its entirety – promoting brand Jamaica.
The brand has attracted and acquired a fan base of 500,000+, with an average weekly reach of 1,000,000 around the world and growing fast. The brand connects the Diaspora with Jamaica with the use of video and images. Fans of IAJ are lovers of Jamaica, frequent travelers, university students, young professionals, business people, patriots and fans of Jamaica.
I AM A JAMAICAN® markets and advertises brands, products, services, events, attractions and destinations as well as Jamaican films through creative, innovative, unprecedented and non-intrusive marketing strategies on its Facebook and Instagram. Below are just really a few of the many great things we’ve done over the few years of using Facebook as our platform.
— 2014 —
We helped launched Canadian artiste Lucas DiPasquale’s career.
A mother of 32 children
We shared Annmarie Richards’, a mother of 32 children, story film by them GoBoka Play team. The goal was to get 50,000 views within three weeks. If the goal was met, the Make Life Better Foundation pledged to donate a computer lab to Annmarie and her cause in Jamaica.
We mashed 100,000 views in 5 days!
Crowdfunding: Jamaican Bobsled Team
We campaigned immensely from start to finish for the Jamaican Bobsled Team and get the attention of the media to help raise awareness for the Crowdtilt campaign, which raised a total of $129,899.17 in 3 days( January 21, 2014). Crowdtilt has also thanked us for getting them in touch with the Jamaican Bobsled Federation, making the credible and the huge support.
Tessanne Chin: The Voice
We were the major force behind Tessanne online during Season 5 of NBC’s reality TV singing competition The Voice.
Jamaica Indenpence: Festival Queens
2013 BET AWARDS
— 2012 —
We reported that ‘Axeman’ won the Feather Weight title
We tagged and mentioned Fly Jamaica, giving airline its first 5,000 fans in just under 3hrs with only one mention, a month before it was in operation.
THE REGGAE BOYZ
We campaigned Deanna Robins, Miss Jamaica World 2012
We campaigned for Chantel Zaky, Miss Universe Jamaica 2012